Post by account_disabled on Feb 25, 2024 5:15:43 GMT -5
The automation of marketing activities includes many functions and actions that a marketer must perform every day, but let's examine the three simplest and most effective. Marketing automation can be particularly useful for: Audience segmentation Sending personalized emails Creation of dynamic content To make proposals that fit perfectly with the needs of your customers (or potential ones), the first thing to do is to segment the audience browsing ecommerce. Generally, marketing automation is associated with lead generation, i.e. projects to generate new contacts. In truth, marketing automation also lends itself very well to profiling and knowing your database better, and indeed it is at its best in this qualification phase. Utility of marketing automation for ecommerce for contact profiling.
It frequently happens that you have a considerable number of contacts in your database, but often you don't have enough information to qualify them, such as the lack of knowledge of the pages viewed by a user during a session on the site. It is essential to divide users into different groups identified by interesting characteristics for the type of products you sell. Once the categories of our customers have Macedonia WhatsApp Number List been created, we can move on to sending targeted messages or offering content of interest to them . Starting with good segmentation, you can create automatic emails which, however, must not be generic and obsessive, but personalized and timely .
A strategy set up in this way also offers the possibility of reactivating those contacts defined as "dormant", i.e. those who do not make purchases or who no longer visit the site, to reactivate them through the offer of personalized promotional content based on their interests and/or demographic characteristics . Read also: " Marketing automation and CRM: 5 advantages of optimal integration " We all receive dozens of advertising emails every day, but we only read the ones we find interesting. The message that arrives in my inbox must be motivated by an action I have done or a need I have expressed . Examples of targeted emails: I sign up to the ecommerce and the welcome email arrives. I abandon the cart and an email arrives showing a discount on the product seen previously.
It frequently happens that you have a considerable number of contacts in your database, but often you don't have enough information to qualify them, such as the lack of knowledge of the pages viewed by a user during a session on the site. It is essential to divide users into different groups identified by interesting characteristics for the type of products you sell. Once the categories of our customers have Macedonia WhatsApp Number List been created, we can move on to sending targeted messages or offering content of interest to them . Starting with good segmentation, you can create automatic emails which, however, must not be generic and obsessive, but personalized and timely .
A strategy set up in this way also offers the possibility of reactivating those contacts defined as "dormant", i.e. those who do not make purchases or who no longer visit the site, to reactivate them through the offer of personalized promotional content based on their interests and/or demographic characteristics . Read also: " Marketing automation and CRM: 5 advantages of optimal integration " We all receive dozens of advertising emails every day, but we only read the ones we find interesting. The message that arrives in my inbox must be motivated by an action I have done or a need I have expressed . Examples of targeted emails: I sign up to the ecommerce and the welcome email arrives. I abandon the cart and an email arrives showing a discount on the product seen previously.