Post by account_disabled on Dec 23, 2023 5:29:33 GMT -5
On October 13, the latest financial results were published on Google's investor relations page. The title of the page reeks of boring information that only interests stockbrokers or owners of Google shares. In reality, however, the published data should be of interest to you as well. At worst, you can at least dazzle at the next Google University with the acquired knowledge . So let's see how Google did. Profit Google reported $7.92 billion in the third quarter, a 33% increase over the third quarter of 2010. image Google Quarterly Earnings Summary Clicks For the third quarter of 2011, the number of paid clicks increased by 13%, which is quite a bit compared to the increase of 28% in the same period a year earlier! The increase in the number of clicks in the current period is probably related to the increase in the number of advertisers and especially to the expansion of Google's advertising network.
The price of a handle In the C Level Executive List second quarter of 2011, the average price of a handle fell by 5%. It is only the second time that Google reports a decrease in the price of a click, the last time it was in the last quarter of 2010. The decrease in CPC can be attributed to a number of factors, such as the season or the general slowdown of the economy. But it could also be that PPC specialists learned from the article about inflation in PPC systems. . TAC - traffic acquisition cost TAC is a portion of Google's profit shared with its partners, especially in the AdSense network. In the third quarter of 2011, it grew to $2.21 billion and accounts for 24% of advertising revenue. Cash Google stated that it currently has USD 42.6 billion, i.e.
CZK 770 billion, in cash, equivalents and short-term securities. For comparison: the planned revenue of the state budget of the Czech Republic for 2011 is CZK 1,044 billion. Profit by country The focus of Google's operations is still the United States, which accounts for almost half of the profit. However, their share has been declining for a long time. image Geographic distribution of Google's profits Source of profits Search advertising is clearly the fastest growing source of Google's profits, with the ad network and other sources making up only a minority.
The price of a handle In the C Level Executive List second quarter of 2011, the average price of a handle fell by 5%. It is only the second time that Google reports a decrease in the price of a click, the last time it was in the last quarter of 2010. The decrease in CPC can be attributed to a number of factors, such as the season or the general slowdown of the economy. But it could also be that PPC specialists learned from the article about inflation in PPC systems. . TAC - traffic acquisition cost TAC is a portion of Google's profit shared with its partners, especially in the AdSense network. In the third quarter of 2011, it grew to $2.21 billion and accounts for 24% of advertising revenue. Cash Google stated that it currently has USD 42.6 billion, i.e.
CZK 770 billion, in cash, equivalents and short-term securities. For comparison: the planned revenue of the state budget of the Czech Republic for 2011 is CZK 1,044 billion. Profit by country The focus of Google's operations is still the United States, which accounts for almost half of the profit. However, their share has been declining for a long time. image Geographic distribution of Google's profits Source of profits Search advertising is clearly the fastest growing source of Google's profits, with the ad network and other sources making up only a minority.