Post by account_disabled on Dec 23, 2023 5:18:57 GMT -5
I recently noticed an unusual thing about a PPC ad: a hyperlink right in the middle of the description line. Surprisingly! However, I was more surprised to find that this feature is hardly written about. So what is it and how do you set it up? I will tell you that in the following lines. The basis is links to subpages If you advertise in AdWords, you can extend your advertisements with links to subsites , so-called Sitelinks . They are practical if, for example, you advertise e-shop goods - you can use sitelinks for additional links to other categories of goods, contacts, etc. There's one more thing sitelinks are great for: they increase the area your ad takes up.
This will help you stand B2B Email List out from the competition, the link is more interesting and usually clicked on more (higher CTR). image Example of extension of advertising with links to sub-sites, so-called Sitelinks Sitelinks Restrictive Rules However, the problem arises in the implementation of sitelinks . In order for the ad to be displayed even with this extension, several conditions must be met: the ad must appear in a premium position (above the search results) and at the same time it must be triggered by a keyword with a very high quality score (typically 10). The link must also point to pages that are part of the main (advertised) website . There are three types of sitelinks with their own rules added to those described above: One-line sitelinks - appear for more general search queries, which may include "branded" terms.
Two- and three-line sitelinks - will only be displayed if the keyword perfectly matches the search query. Freedom of embedded subpage link format It was a known function until now. It's time to say something about the "new". If you have set up the extension of ads with subpages, but your ad does not meet the conditions for displaying a one-, two- or three-line sitelinks format, AdWords can display an embedded sitelink format directly in the ad. . Only two conditions apply: the link text must exactly match part of the ad text and the ad must appear in a premium position . That is all. No requirement to match keyword and search query. Even the quality score may not be high.
This will help you stand B2B Email List out from the competition, the link is more interesting and usually clicked on more (higher CTR). image Example of extension of advertising with links to sub-sites, so-called Sitelinks Sitelinks Restrictive Rules However, the problem arises in the implementation of sitelinks . In order for the ad to be displayed even with this extension, several conditions must be met: the ad must appear in a premium position (above the search results) and at the same time it must be triggered by a keyword with a very high quality score (typically 10). The link must also point to pages that are part of the main (advertised) website . There are three types of sitelinks with their own rules added to those described above: One-line sitelinks - appear for more general search queries, which may include "branded" terms.
Two- and three-line sitelinks - will only be displayed if the keyword perfectly matches the search query. Freedom of embedded subpage link format It was a known function until now. It's time to say something about the "new". If you have set up the extension of ads with subpages, but your ad does not meet the conditions for displaying a one-, two- or three-line sitelinks format, AdWords can display an embedded sitelink format directly in the ad. . Only two conditions apply: the link text must exactly match part of the ad text and the ad must appear in a premium position . That is all. No requirement to match keyword and search query. Even the quality score may not be high.